Sideways

You are currently browsing articles tagged Sideways.

The movie Sideways impugned merlot and heaped praise on pinot noir. Did Sideways cause changes in market outcomes for these varietals?

In The Sideways Effect: A test of changes in demand for merlot and pinot noir wines Cuellar et al provide some econometric evidence. They look for post-Sideways price and quantity changes in merlot and pinot noir relative to the “control” varietal cabernet sauvignon using scan data from the U.S.

First consider quantities:

Read the rest of this entry »

Tags: , , , ,

Copyright © 2017 M. Christopher Auld